Two-week diagnostic
Audience engagement review
A concentrated reading of how a title is being used: who arrives, who stays for the second piece, who opens the newsletter, and where the audience thins out.
Who it is for
Titles preparing a redesign, a Saturday package overhaul, or a change of newsletter cadence.
What you receive
A diagnostic memo and a set of annotated charts, not a full quarterly pack.
Scope
One title, typically the most recent six to eight weeks.
Included
- File review and a ninety-minute interview with the editor or audience lead
- Six to ten charts
- A memo of findings and three recommended experiments the newsroom can run without new software
Not included
- Ongoing quarterly reporting
- Staff training courses