Flagship commission
Content performance report
A bound quarterly pack for one masthead, programme, or newsletter: charts of what held attention, what was sampled and abandoned, and what editors can act on before the next planning cycle.
Who it is for
Editors, heads of audience, and commercial leads at UK newspapers, magazines, radio stations, podcast networks, and small broadcasters who already collect figures but struggle to turn them into a shared picture for the newsroom.
What you receive
A printed and PDF report that the Tuesday conference can actually use: ranked pieces, attention curves, returning-reader notes, and a short written brief rather than a dump of spreadsheets.
Scope
One named title or programme strand, UK audiences, covering a single quarter. We work from figures you already hold (CMS exports, newsletter software, BARB/RAJAR summaries, or a research agency file) plus a ninety-minute briefing with the editor.
Included
- A kick-off call to agree the questions the quarter must answer
- Cleaning and charting of the agreed measures (reach, completions, returning readers or listeners, referrals from search and social, newsletter click-through where supplied)
- Twelve to eighteen original charts drawn for print and projection
- A written eight-to-twelve page brief in plain English
- One on-site or video walkthrough with the commissioning editor
- A one-page crib sheet for the wider newsroom
Not included
- Building or licensing software for your newsroom
- Live walls, control-room screens, or always-on monitoring
- Paid media buying or social posting
- Legal advice on privacy notices or cookie banners
- Survey fieldwork (we can chart results you already have)